Why Is In-mold Labeling Important and Popular?

The in-mold labeling is key to the success of rubber and plastic products. High-quality labels can add a lot of value to products. High-quality labels or designs make rubber products durable and increase their service life.

Ⅰ. The importance of in-mold labeling

Modern psychology has proved that most people buy goods mainly according to their mood. They consider their feelings about the product before the practicability of the product. If the label is high-quality and beautiful, it is easy to attract people's favor.

If a high-quality product has a poor appearance and is not attractive, it is likely to be ignored. That is why manufacturers need to pay attention to their product design and appearance. In-mold labeling is one of the most cost-effective processes, which helps brands obtain a high-quality design for their products.

Ⅱ. The principle of in-mold labeling

The main principle of in-mold labeling is to attach a layer of label or design to the product.

The process of in mold labeling is to select a unique material for labeling. Some materials used as labels include paper, polypropylene, and polystyrene. Materials similar to molded parts can also be used as labels.

Cavitating materials are also applicable as labels. The cavitating label material is a spongy layer, which is bonded between two thin solid layers. When it meets the need for high wear resistance, a layered film can be used as a label.

The selected label is guided into an open mold. It is firmly put into the mold cavity through clamp, vacuum, compressed air, or static electricity, and the selected plastic material is melted and injected into the mold. The injected plastic material is combined with the label after cooling to form a separate product.

Ⅲ. The advantages of in-mold labeling

1. It provides possibilities for different appearance decoration

In-mold labeling uses multi-color printing and flat plate printing. The products will not be worn in the process of use and have high quality

2. It improves the appearance of products

In-mold labeling greatly improves the appearance and beauty of the product, which is easy to attract the attention of potential customers, and the product information can also be printed on the label.

3. It improves the production efficiency

It has a short cycle time and low production cost.

4. It prevents the emergence of counterfeit products

Manufacturing in-mold labeling injection molding requires a lot of expertise and capital. The professional knowledge and high cost involved greatly reduce the chance of counterfeit products and help maintain the reputation of the brand.